Why this opportunity exists⌗
We’re phData, our award-winning company combines services and automation to create solid data platforms, outstanding data products, and value-generating machine learning systems. We guide the world’s largest brands in cloud data platforms, data engineering, data science, and machine learning for cloud-based data platforms including Cloudera, AWS, Snowflake, and Databricks to help future proof data products. Marketing plays a vital in our success. As a B2B Marketing Manager, you’ll be responsible for collaborating with departments across the organization to identify and execute tactical content needs. This role requires the ability to learn and understand our products and services, target markets, and the competitive environment. This role requires someone that sees opportunity in the details and is wildly organized. We’re looking for a master collaborator that is thoughtful and intentional with their written communication and storytelling to help us turn data and insights into compelling content.
• Key responsibilities include Content Marketing, SEO, Sales Enablement and Alignment as other key initiatives: Content Marketing: • As a copywriter, you’ll assist in editing and generating blog posts, case studies, white papers, infographics, and other written content with an engaging and informative point of view • Write compelling, clear, and high-performing content to drive ROI across mediums including blog posts, website copy and digital campaigns • Plan and oversee the marketing content calendar and ensure timelines are met. • Assist in producing new content including technical whitepapers and customer case studies in 2020 SEO: • Help implement smart, sustainable SEO strategies that differentiate us from competitors and support lead generation. • Conduct keyword density research and use SEO guidelines to increase web traffic when writing content. • Identify technical SEO improvement opportunities within our website that could improve the user experience and increase user conversion rate. • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Sales Enablement and Alignment: • Gather feedback from the sales team on a regular basis to consistently improve support programs • Train and communicate with the sales team on the best use of marketing and sales materials • Drive continued adoption and enhancement of Salesforce and coordinate training • Assist in creating and designing sales presentations • Integrate and maintain data feeds into Salesforce from webinars, events, Autopilot, and other systems.
Additional requirements (other than skills)⌗
• Demonstrated ability to work collaboratively across a wide range of stakeholders in a fast-paced, deadline-driven environment • Excellent verbal and written communication and interpersonal skills • Proven ability to respond flexibly to changing priorities • Demonstrate understanding of brand and content marketing, including brand guidelines, value propositions, messaging, social media and web writing informed by user-experience best practices • Solid understanding of SEO fundamentals • Knowledge of digital writing best practices and user experience principles • Passion for detail and storytelling.
English - fully-fluent Career path⌗
• 4+ years’ experience as a content marketer, copywriter and strategist, including meaningful web content strategy and writing experience.
About the organization(s)⌗
• In the fall of 2014, three former Thomson Reuters and Cloudera engineers made a bet that ‘data platforms’ and ‘cloud’ were more than lab projects, but rather pivotal shifts in the way software solved business problems. With the experiences and successes they had at two leading software companies, they embarked on a journey to help enterprises operate and successfully develop software on distributed data platforms and cloud. On this journey, they worked to build a culture where employees are empowered to ask questions, take risks, and give back to our communities. • phData at its core has always been centered on customer success via sustainable data engineering principals. phData’s Managed Service was born from the customer’s need to have world-class talent supporting the platform 24/7. Successful projects simply can’t exist if the foundation is not strong. phData’s Solution Architects, Machine Learning Engineers and Data Engineers have created standards for solving problems on the platform, getting applications to production, and providing 24/7 DataOps. Not on just any applications, but on real-time data pipelines, business logic transformations, IoT connectivity, and machine learning models.
To be defined