Title: Digital Advertising Manager Location: Remote – United States Join our team: Looking for more than just a job? We like developing our people just as much as we like developing great products. Ivanti is a global leader in IT systems and security management, service management, asset management, and mobility management solutions – helping organizations reduce risks and costs associated with managing their IT environment. Ivanti is experiencing significant growth worldwide. The company has received numerous awards for being a Top Place to Work, as well as many accolades for the products it develops. Competitive salary, great benefits, a brand-new Headquarters, and great managers. Ivanti is a great place to work. If you’re passionate about what you do, are a champion of customer satisfaction and success, and interested in developing solutions that make a difference and in having fun while doing it, Ivanti is the place for you! Job Description: Ivanti is looking for a Digital Advertising Manager to take responsibility for all aspects of global paid media – defining, creating, executing and measuring integrated marketing campaigns using a variety of program types and channels. You will work closely with sales and field marketing teams on the complete path to purchase. You have two clear goals: Generate leads & generate pipeline. This position requires proven experience with lead generation marketing and a strong command of SEM and Paid Social Media channels. The ideal candidate will have proven ability to manage multiple projects. This position reports to the Manager of Demand Generation. RESPONSIBILITIES/DUTIES:
Ability to develop high level paid social strategy, leverage across platforms and integrate paid media into multi-channel marketing strategy. Manage execution and optimization of Ivanti paid social media marketing campaigns across existing and new social platforms. Own project management of Ivanti paid social media marketing campaigns across paid social platforms. Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for funnel growth. Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, LinkedIn, AdRoll, Bing and other paid media platforms. Manage Display network placement lists on Google Ads and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Manage Ivanti customer and prospect data to develop targeting, testing different data models to optimize for performance. Own Agency and contractor relationships for creative and SEM support. Work closely with editorial and brand teams on management and execution of awareness/ upper funnel campaigns. Integrate marketing approaches (e.g., email, SEM, Paid Social, re-targeting, content syndication, etc.) To drive qualified leads and, in turn, sales pipeline. Implement testing methodologies (e.g. A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates (content, email templates, landing pages, offers, etc.) to optimize campaign results. Forecast, measure, analyze and report on the impact of SEM and Paid Social on sales pipeline, revenue and sales cycle length. Implement and expand closed-loop Marketing processes, ensuring the ability to measure campaign-to-win metrics. Work closely with Global field organizations to execute localized campaigns to generate regional pipeline
QUALIFICATIONS: Required Skills and Experience:
4+ years of hands-on lead generation or sales generation experience with SEM and Paid Social. 4+ years hands-on, demonstrable experience and proficiency with Facebook, LinkedIn, Google, Bing, and Display Ad platforms. 4+ years hands-on management of SEM and Paid Social budgets in excess of $100k per month. 4+ years of experience owning and managing Agency and vendor relationships Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables Strong analytical skills, with keen approach to problem-solving Demonstrated ability to build, execute and scale cross-functional marketing programs. Relentlessly high standards and sharp attention to detail. Thinks strategically but stays on top of tactical execution. Excellent communication and project management abilities.
Google Analytics Certified Google Ads Certified Facebook Blueprint Certified Agency experience
At Ivanti, we are One. One Company, formed from many. One people, formed by an environment of mutual respect and trust made up by people working together without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by law. As a global company, we believe that diversity and inclusion among our team members is critical to our success and we proactively strive to recruit, develop and retain the best and brightest people from the most diverse candidate pools we can find all over the world.